If you're my age, you've probably heard the mantra.
If you're older, you probably remember hearing it when you were younger - or you remember it coming out of your own mouth when you were telling off your teenage children.
Work hard to be successful in life. Work hard at school to get into university. Work hard at university to get a job. Work hard in your job so you can afford a house and children, and whatever you do, don't deviate or fail. 'College, job, family' ... and it just doesn't work.